Listing Health Audit · v1.0

Stop guessing why your listing isn't booking.

A 5-minute interactive audit that scores your Airbnb listing across 13 ranking factors and tells you — in plain English — what's costing you bookings, what's costing you revenue, and what to fix first.

13 Factors scored
5min To complete
$67once No subscription
7day Refund window
Run my audit — $67

Secure checkout via Gumroad · Instant access · 7-day refund, no questions

maisorastudio.com/audit
Sample audit result showing a 62/100 score with 'Below average' verdict and a breakdown panel
Real audit output — score 62/100, Below average

Scored against 13 weighted ranking factors

Overall rating Review volume Category sub-scores Response time Instant Book Cancellation policy Photo set Cover photo Title & copy Pricing position Cleaning fee Amenities Listing freshness
No subscription No account required Lifetime access Instant delivery 7-day refund
The Problem

You don't have a marketing problem. You have a diagnosis problem.

When bookings drop, most hosts do the same three things: lower the price, take new photos, or buy another tool. Sometimes one of them works. Usually none of them do — because none of them were built on a diagnosis. They were built on a guess.

The truth is that Airbnb's ranking is driven by a small set of factors that compound. Response time, review velocity, instant book, photo quality, completeness, pricing position against your local set, and a handful of others. If one of them is broken, the others can't compensate. If three of them are broken, you're invisible — and no price drop will fix it.

The fix is to look at your listing the way the algorithm does: factor by factor, with weights, and with a clear order of operations. That's what this audit does. Nothing more.

What you get

Four concrete outputs. No vague "insights".

No 40-page PDF. No "transform your business" hype. You get a score, a list, a number, and a tool you keep — in that order.

Output 01 · The anchor

A score you can defend

A 0–100 health score across 13 weighted ranking factors. Not a vanity number — every point is tied to a specific lever you can pull. You'll know exactly which factors are dragging your listing down and by how much. Run the fixes, re-run the audit, watch the score move.

After your quick wins: 78
Output 02

A prioritized fix list

Every issue ranked by impact and effort. Quick wins flagged. 30-minute fixes separated from one-weekend fixes separated from things that need a real photographer. You leave with an action list, in order.

Output 03

Revenue at stake

A concrete estimate of what fixing your top issues is worth, based on your ADR and occupancy. No vague "more bookings" — a number you can compare to the price of the audit.

Output 04

A second pass, free

The tool is yours forever. Run it again in 30 days, after you've shipped the fixes, and watch the score move. Run it on a new property next year. One payment, lifetime access.

Before / After

What four quick wins look like on a real sample listing.

Before audit

Below average

Losing bookings to better-ranked competitors

After 4 quick wins

Healthy

In the top tier of your local comp-set

The four fixes: add 8 photos, switch cover photo, enable Instant Book, write specific title. Each one's effort tier flagged in the audit. None requires a photographer or a paid tool.

The honest comparison

What other audits actually cost you.

The "free" audit costs you your inbox and a course pitch. The subscription tool costs you forever. This is the third option.

"Free" PDF audits

$0+ your email
Real cost: an email funnel + course pitch
  • Generic checklist, not your listing
  • Email sequence designed to wear you down
  • Built to sell you a $497 course
  • No weighted model, no revenue math

Maisora Audit

$67once
Total over 3 years: $67
  • 13 weighted factors, scored against your listing
  • One-time payment, lifetime tool access
  • No login, no email sequence, no upsell
  • Re-run on any listing, any time, forever

Subscription audit tools

$19–49/ month
Real cost over 3 years: $684 – $1,764
  • Locked behind a recurring credit card charge
  • You forget to cancel, it bills anyway
  • Feature-bloated to justify the monthly
  • You stop using it after week three
Inside the scorecard

What a factor card actually looks like.

Each of your 13 factors gets its own card. Score, status, the specific fix, the projected delta. No mystery, no "trust us".

Photo Set

Critical
3 / 10
Documented +4 pts available

Issue: only 11 photos, missing exterior and bathroom. Fix: add 8 more photos covering every room — one weekend.

Response Time

Improvable
7 / 10
Documented +2 pts available

Issue: averaging 4h response, missing the <1h tier. Fix: enable mobile notifications — quick win, 5 minutes.

Review Volume

Healthy
9 / 10
Documented +1 pt available

Status: 47 reviews — well above local median. Maintain: keep current cadence, add CTA in welcome message.

These are illustrative examples generated by the actual model. Your card layout will look identical — only the data will be yours.

How it works

Three steps. About five minutes.

No login. No email until checkout. You can have your audit done before your next coffee.

01

Answer 17 questions

Honest answers about your listing: rating, reviews, response time, photos, pricing, instant book, amenities, completeness. No login. No account creation. You don't even give us your email until checkout.

02

Get scored

The audit runs the weighted model against your answers and surfaces your score, your macro-area breakdown (visibility, conversion, retention, operations), and your full factor scorecard with "Documented" badges where the impact comes from Airbnb's own data.

03

Fix in order

You get a prioritized fix list — not a 40-page PDF, a working tool — with the projected score after each quick win and the estimated revenue at stake. You close the tab and start fixing.

Inside the report

What you'll actually see.

Five components in the report. No filler, no slides — every screen is an answer to a specific question.

01

The score gauge

Your weighted health score, 0–100, with a verdict (Critical / Underperforming / Healthy / Top Performer).

02

Macro-area breakdown

Where the points are bleeding: visibility, conversion, retention, operations.

03

Factor scorecard

All 13 ranking factors, scored and badged. Yellow "Documented" badges show which impacts come from Airbnb's own published data.

04

Prioritized fix cards

Every fix tagged by effort tier — Quick Win, This Weekend, Bigger Project — so you know what to do in your next 30 minutes.

05

Revenue at stake

A projected score after quick wins, and what those bookings are worth at your ADR.

Why this exists

Why we built this (and why it's $67, one-time)

Most "Airbnb audits" on the market today are either a free PDF designed to capture your email and sell you a course, or a subscription tool starting at $19/month that you'll forget to cancel. Neither one respects your time or your money.

Maisora is built differently. The audit is a tool, not a lead magnet. You pay once, you own it, you run it whenever you want. Once you've paid there's no upsell, no "premium tier", no email sequence designed to wear you down. If you want our next product when it's out, you'll find it. We're not going to chase you.

One payment. No login. No subscription. You run it, you own it.
Honesty check

Is this for you?

Honest about both sides. The audit isn't for everyone — and if it isn't for you, we'd rather you skip it than refund it.

Built for hosts who:

  • Run 1–5 Airbnb listings and feel performance is leaving money on the table
  • Want a diagnosis before they spend on photos, pricing tools, or a co-host
  • Are tired of "10 tips to boost your Airbnb" blog posts and want a real, weighted scorecard
  • Prefer a one-time tool to another monthly subscription

Skip this if:

  • You manage 20+ units and need enterprise PMS-level analytics — this is too lightweight for you
  • You want done-for-you optimization (we don't do consulting)
  • You're not actively hosting yet — wait until you have at least one live listing with a few reviews
FAQ

Questions worth answering.

How is this different from a free Airbnb audit?

Most free audits are marketing material — they exist to put you in an email funnel. We run a free one too, and we'd rather point at it than pretend otherwise: the 5-question Lite audit gives you your score and your single worst factor, in full, before it asks for anything. The email box at the end is optional and skippable. This paid version is the working tool — a weighted scoring model across all 13 factors, prioritized fix recommendations, and a revenue-at-stake estimate. Once you've paid: no upsell, no email sequence, no course.

Do you ask for my email?

Not for the paid audit. You buy on Gumroad, you get a license key, you use the tool — we never send you anything beyond your receipt. The free Lite audit does ask, but only after it has already shown you your full result: you can skip the box and lose nothing. If you do leave it, you get one email about your score. There's no sequence behind it, and we don't pass it to anyone.

Do I need to connect my Airbnb account?

No. You answer 17 questions about your listing in plain English. Nothing is connected to Airbnb. Nothing is scraped. Nothing leaves your browser.

How long does the audit take?

About 5 minutes if you know your listing well. Maybe 10 if you have to check a couple of stats in your dashboard.

Does it work outside the U.S.?

Yes. The scoring model is based on Airbnb's global ranking signals — response time, reviews, completeness, instant book, photo quality, pricing position — not on a specific market. It works in any country Airbnb operates in.

Can I run it on more than one listing?

Yes. Your license is per-buyer, not per-listing. Run it on every property you operate, run it again after you fix things, run it on a future property.

Is this a course or a PDF?

Neither. It's an interactive web tool. You answer questions, you get a live scorecard with a gauge, breakdown bars, fix cards, and a projected score. You don't read a 40-page document and try to remember what to do — you fix in order.

What if my score doesn't change?

The score moves with the inputs. If you ship the fixes flagged "Quick Win" and "This Weekend" and re-run the audit honestly, the score will move. If it doesn't, your refund window covers you (see next question).

What's the refund policy?

7-day refund, no questions asked. If the audit isn't useful to you, reply to your Gumroad receipt and you get your money back. We'd rather refund you than have you hate-share the tool.

Get a real diagnosis. Stop guessing.

$67, one time. No subscription. No account. Lifetime access to the tool, on every listing you ever run.

Run my audit — $67

Secure checkout via Gumroad · Instant access · 7-day refund

We don't have a sales team. We don't run an email sequence, and once you've bought we don't try to upgrade you. You pay, you get the tool, that's it.